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Vinay Bedi is a football analyst with Wise Speke, advisers to Sunderland, which he said was "one Omega Seamaster Aqua Terra Womens Watch of the most undervalued football clubs out there".
Drumaville bought debt ridden Sunderland for 1.10 a share from Bob Murray when most industry analysts thought it was a major risk.
"I was queuing up for a Munster rugby game recently and the talk outside was all about Sunderland winning another game. People are really starting to get behind the club. It's wonderful."
He added: "They took a hell of a risk when you consider the magnitude of the debt and the precarious position of the club when they bought it. A lot of people said it was a desperately bad investment and were wondering what they were doing.
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The bulk of the cash on offer to clubs promoted from the Championship comes from television and sponsorship revenue.
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Mr Chawke said: "We are willing to invest and put our money in. We would not have got involved with this if we thought it was going to be a money losing machine.
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Should the Black Cats win promotion as early as Saturday, experts believe the club could be valued between 125million and 135million equal to Newcastle United.
Consortium set to have last laugh on doubters
Mr Chawke said: "There is a great buzz about the club.
Mr Chawke said: "Yeah, it was a risk but we were all at a stage in our life where it was a risk we were comfortable with. Niall had a vision for the club and he sold us that vision very well."
Boylesports, Ireland's leading independent betting chain, last week announced a four year sponsorship deal with Sunderland, worth a reputed 10million.
"I think they will have the last laugh on this one."
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According to the sports consultancy department at Deloitte, promotion is worth at least 60million and up to 90million including increased attendances, merchandising and corporate events.
Unbeaten in 2007, The Lads' performances have captured the Irish public's imagination so much that Sunderland's new owners are in talks with airlines to lay on more direct flights to the North Omega Constellation Black
The Drumaville consortium has already rubber stamped a fresh share rights issue at Sunderland and an eight figure sum will be released to Keane, regardless of what division the team is in.
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He added: "Sometimes you just have to follow the gut and take a punt."
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"Obviously, it is a sporting investment, but we knew we could make a return on it."
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