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Canada is made up of hundreds of small towns and communities that over than six million people call home.

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´╗┐Connecting to Canadians with Community Newspapers

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The CCNA ran a print recruitment campaign in community newspapers with display ads and classified ads Omega Speedmaster Black Face in five regions (AB, SK, MB, ON and Atlantic) Omega Seamaster Professional Chronometer 300m 1000ft

Omega Speedmaster Black Face

Omega Speedmaster Black Face

Community newspapers are the Omega Speedmaster 57 Review

from January to March 2013. Panelists were recruited as part of an 8 10 Omega Speedmaster Mk2

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Omega Speedmaster Black Face

Omega Speedmaster Black Face

week telephone research survey kicking off in January 2013.

heart of these non urban areas, providing an essential service and connecting readers with the information they need about what is happening in their neighbourhoods. Readership research confirms that 74% of Canadians are avid community newspaper readers. The strength of the industry is its local credibility and exclusive reach into hundreds of non urban markets the country.

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Omega Speedmaster Black Face

Omega Speedmaster Black Face

Because of their location, it can be difficult for advertisers to find a cost effective way to reach Canadians living outside of metropolitan centres. Many are turning to online research panels to learn more about these communities. The CCNA also received financial support from the Government of Canada through Department of Canadian Heritage Canada Periodical Fund.

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