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Now, nearly two years later, The Daily Collegian staff has unveiled a weekly two part sex column.

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had just made its debut. The tweets and comments came pouring in as columnist Kristina Helfner wrote: "I love sex. I love talking about it, I love having it and I'm sure I'm not the only one, male or female, who feels the same way."

College journalism scholar (and USA Today contributor) Daniel Reimold estimates that nearly 10% of the 1,800 American college newspapers in circulation regularly feature a sex or relationship geared column.

Each week, one issue is discussed from two different angles: "From Dick's Perspective" and "From Jane's Perspective." (The identities of the columnists remain anonymous in hopes of making the writing as honest as possible.)

Reimold, who wrote Sex and the University: Celebrity, Controversy and a Student Journalism Revolution, believes the concept of the sex focused feature became popular on college campuses alongside the success of HBO's Sex and the City in the late '90s.

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The popularity of sex columns seemingly confirmed the conventional marketing wisdom, sex sells particularly in college(Photo: Jupiterimages Getty Images/Pixland)

It was the first week of October 2011, and the sex column "Mounting Nittany" Omega Watches New Models

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The column's topics thus far: students losing their virginity, oral sex and booty calls.

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The popularity of the column had seemingly confirmed the conventional marketing wisdom, sex sells particularly in college, where many say social norms in the bedroom are muddled and experience is often lagging.

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"I think there was an accompanying backlash to it as administrators and campus communities weren't quite ready to deal with such explicit topics of Omega Speedmaster Gmt Broad Arrow

Readership was through the roof. Students from all corners of campus were quickly flipping through the pages of The Daily Collegian, Pennsylvania State University's student newspaper, in search of one particularly err, raunchy column.

Penn State's 'Daily Collegian' once again publishes weekly sex column, which editor hopes will "help students become more comfortable" with "taboo moments."

"People may speak to friends about their experiences and what not, but may not feel comfortable enough or have a safe space where deeper issues regarding sex can be explored," Bahadori said in an Omega White Face e mail. "It's not enough to know that Jane Doe slept with a guy on Saturday who never called her afterward. Why not dig deeper?"

´╗┐college revives sex column

Brittany Horn, the newspaper's editor in chief, says the purpose of the columns is to "discuss issues most are only comfortable sharing within the walls of the bathroom or under the influence of a couple drinks."

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discussion in their student paper," he says. "Then it normalized and over the last few years, it's just kind of become a regular feature."

Penn State is not alone. Omega Seamaster Planet Ocean Rubber Strap

Elisabeth Bahadori, a senior at the University of California, Berkley, wrote the sex column for her student newspaper last semester. She views the space as a valuable learning opportunity for all students.

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But a few weeks later, Penn State assistant football coach Jerry Sandusky was arrested and convicted of 45 counts of child sexual abuse. It was a trial that captured the eyes of the world, and "Mounting Nittany" slowly slipped out of publication.

The student newspapers of Boston College, Yale University and George Washington University either currently or have previously featured sex columns.

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"If we can talk about issues, especially those involving sex and the difficulties or taboo moments associated with it, we can help students become more comfortable and hopefully further the conversation a bit more," Horn said via e mail.

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