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In the ad, a narrator notes that obesity is an issue that "concerns all of us" but that people can make a difference when they "come together." The spot was produced by Brighthouse and Citizen2 and is intended to reflect Coca Cola's corporate responsibility among cable news viewers.
For Coca Cola, the world's No. 1 beverage company, the ads reflect the mounting pressures on the broader industry. Later this year, New York City is set to put into effect a first in the nation cap on the size of soft drinks sold at restaurants, movie theaters, sports arenas and other venues. The mayor of Cambridge, Mass., has already proposed a similar measure, saying she was Omega Seamaster 564
a wide ranging endorsement deal with pop singer Beyonce, critics called for the singer to drop the contract or donate the funds to groups that fund health initiatives.
over sodas and their impact on public health. The ad lays out Coca Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind not just soda.
"There's an important conversation going on about obesity out there, and we want to be a part of the conversation," she said.
Coca Cola said its ads aren't a reaction to negative public sentiment. Instead, the idea was to raise awareness about what the company has done and the work it plans to do in coming months regarding obesity, said Stuart Kronauge, general manager of sparkling beverages for Coca Cola North America.
Cola to address obesity for first time in ads
NEW YORK (AP) Coca Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves for the first time to address a growing cloud over the Omega Seamaster 300 Master Co-axial industry: obesity.
The Atlanta based company on Monday will begin airing a two minute spot during the highest rated shows on CNN, Fox News and MSNBC in hopes of becoming a more influential voice in the intensifying debate Omega Speedmaster Space
Garza Ciarlante declined to give details on the actions Coca Cola has planned for the year ahead. But among the options under consideration is putting the amount of activity needed to burn off the calories in a drink on cans and bottles. has declined steadily since 1998, according to the industry tracker Beverage Digest.
And when PepsiCo Inc., the No. 2 soda maker, recently signed Omega Speedmaster Moonwatch Professional 42mm
She noted that the company had to be careful with the ads to remain consistent with its brand voice and avoid sounding "preachy."
Another ad, which will run later this week during "American Idol" and before the Super Bowl, is much more reminiscent of catchy, upbeat advertising people have come to expect from Coca Cola. It features a montage of activities that add up to burning off the "140 happy calories" in a can of Coke: walking a dog, dancing, sharing a laugh with friends and doing a victory dance after bowling a strike.
Diana Garza Ciarlante, a spokeswoman for Coca Cola Co., said the 30 second ad, a version of which ran in Brazil last month, is intended to address confusion about the number of calories in soda. She said the company's consumer research showed people thought there were as many as 900 calories in a can of soda.
Coca Cola says the campaign will kick off a variety of moves that address obesity in the year ahead, such as providing more diet options at soda fountains. The company declined to say how much it was spending on the spots, which it started putting together last summer.
inspired by New York's move.
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