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Ten days before the Coachella Valley Arts and Music Festival, the Twitter sphere was already buzzing about the annual two weekend event, which begins Friday. Judging by the above tweet and thousands of Omega Constellation Serial Number Location

be a real game changer for your career," says Bentley, who will be one of the acts Omega Seamaster Look Alike this year, "old guard" DJ ing in one of the festival's tents.

In the past decade, EDM increasingly has become a chief component of Coachella as important, if not more so, as having rock veterans The Stone Roses on top of the bill.

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KCSN, like KCRW, has been spotlighting a number of the Coachella acts with interviews and by playing their music. Bentley recently returned from the South by Southwest festival in Austin, Texas, where a number of the Coachella artists also performed. He sees the events as two different animals, though, calling SXSW more music industry driven.

Last year, ticket sales alone reportedly grossed $47.3 million for the event's promoter, Goldenvoice, and an economic report said the festival brought in $254.4 million for the desert region of Indio. A deal was announced last week that keeps the festival in Indio until 2030 and expands daily capacity to 99,000.

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That performance is easily available to view on YouTube because so many people today record such shows on their phones so they can share them with the world. If you watch it, the effect looks more like a gigantic rave than a music oriented, Woodstock type festival, although comparisons to the legendary 1969 event invariably come up when talking about Coachella. iTunes, Spotify) and social networking.

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"So Coachella really has mastered that feeling of creating a kind Omega Seamaster Professional Bond

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"10 days till coachella and da BFFs are togethaaaaaa," goes another Tweet.

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What hardly gets a mention, though, is the event's music, despite the fact that there are a mind boggling 180 plus acts at the so called music festival.

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That's not to say music isn't important to some in the Coachella universe. It certainly is to KCRW Music Director Jason Bentley, the host of "Morning Becomes Eclectic," one of Los Angeles's most influential radio programs. "The nice thing about Coachella is that it's a real music lovers' festival. It's not limited to one genre. Also bands know that it can Omega Seamaster Square Watch

Of course, success always comes with a price, which is being passed on to ticket buyers. A three day weekend pass went for $349 this year, if you were lucky to get it at face value. But that was only an entrance fee. More expensive packages included camping on site. In addition, there was transportation, parking, lodging, food, sunscreen and et ceteras (you know "et ceteras" to enhance the experience) to consider when calculating the cost of Coachella.

Kun says that Coachella is an excuse for friends to get together, "the glue that allows social interaction happen." Each year, he see his students planning well in advance and saving money to go to the festival with their buddies.

Adams Ferrick, a disc jockey at KCSN, has been to Coachella five times but isn't planning on going this year because the public radio station is beginning its pledge drive.

Related: Coachella 2013: Coachella Music Festival presents food rock stars, too "Big changes announcements at work all I can think is nooo this month is localchella I can't be bothered at work"

What differentiates EDM from old school DJ ing (someone with laptops and turntables) are the giant trippy, pop show video walls and lights that accompany the performances. Some think Daft Punk's famed 2006 Coachella show, where the French duo hopped around in robot costumes in front of a giant flashing pyramid to pulsating music, set the standard everyone since has been trying to top.

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As far as art goes, it's still part of the title and there will be a few installations. More than likely, though, the word is being applied to the growing number of Electronic Dance Music artists.

Obviously, social networking has played a major role in the festival's rise, but what people are saying about it on the Internet may be surprising considering how the festival bills itself. Fans excitedly counting down the days tweet about hooking up with friends, looking for tickets and selling them. An inordinate number of tweets come from corporate sponsors, businesses and individual entrepreneurs flogging their wares totes, tops, shoes, short shorts, hippie looking stuff, you name it. Check out coachella on Tumblr. It looks like a clothing catalog.

"I think more and more the way young people experience music has less and less to do with the music," he says, "which is to say they experience music as part of a larger cultural or social experience."

So, maybe, the bands don't matter as much as putting Coachella all over your Instagram.

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"just googling 'hippy flower headbands' for COACHELLA next weekend," reads another Tweet.

Still, he believes the festival has been a great place to see bands new and old.

He, though, is concerned about rising prices. "Over the years, it's become a bigger sort of corporate event, and I think that's taken away from it a little bit, but I can't complain too much because I saw that it was going to happen."

"They do a good job of balancing the acts."

It sounds a bit like dressing up for Halloween, doesn't it? Do Coachella goers see any contradiction in trying to re create the feeling of Woodstock, which became a free event and a spontaneous 400,000 person community, within a planned, commercial and fairly expensive event?

Kun points to Coachella's lineup as a widely mixed and eclectic group of artists who represent "very different key demographic audiences," from dance music to hip hop to indie rock. As the festival has grown it also has increasingly brought in mainstream headliners and bands having reunions, "guaranteeing a slightly older audience," he says. "I think there is a kind of smartness in that the festival caters to people who are open to seeing different things while getting the things that they want."

others just like it, the desert party held on polo fields in Indio had already begun at least in the tweeters' minds.

of commune, collectivity, a let it all hang out vibe that in some ways is the nod to Woodstock, although stripped of any countercultural association. It's become sort of a completely corporate sponsored Bohemia."

"There is no irony nor critical engagement," Kun says flatly. "It is what it is."

So how has Coachella turned into such a hot destination spot every spring?

´╗┐Coachella music festival evolves into cultural event

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